20+ Spies in Disguise Reviews – 20th Century Fox Top Ad Spend

Spies in Disguise ⭐️⭐️

Will Smith’s voice role in the animated film had over $6 million in TV ad purchases by 20th Century Fox.

Ads placed for the animated film had an estimated media value of $6.63 million through Sunday for 937 national ad airings on 37 networks. (Spend figures are based on estimates generated from Dec. 16-22. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox prioritized spend across networks including Fox, NBC and ABC, and during programming such as NFL Football, “The Masked Singer” and “The Voice.”

‘Spies in Disguise’ Tops Studios’ TV Ad Spending – Variety

All the biggest and best advertising is for not if moviegoers aren’t excited and telling their friends, family and co-workers to go see your movie. I think that’s the biggest problem here: it’s at best an average animated film. It’s not exciting, unique or creative.

SPOILERS are past this point. If you haven’t seen the film yet, this is as far as I’d recommend going in this post for now. Come back after seeing the film, if you want to see the film. It isn’t recommended by me, but giving you the chance to exit before reading more….

…. you’ve been warned SPOILERS ahead…

Ok, time to flip you the bird.

Just Say No To Pigeons

No, no, no. The whole pigeon thing is dumb.

The pigeon gag didn’t work. Would rather have seen it played straight as an animated spy thriller. More James Bond animated action film. I think our grandchildren would have been more interested too. The pigeon transformation was weird, not wonderful.

Animation is Good, Voice Acting is OK

The animation is solid. The voice acting is OK, although there might be an actor or two out of place. Like Reba McEintire? What is she doing as a voice actress except as a cameo on The Simpsons. She sounds too much like, well, Reba.

Will Smith has a less intrusive voice. Sure we can tell it’s Will Smith, but his character is a spy, something he has actually played in live action movies (MIB).

Reviews by Others

What do other moviegoers think of Spies in Disguise?


  1. A Taste of Spongey: “This movie was good. It was more enjoyable than I expected and it was a pretty fun spy adventure. It doesn’t totally shed the trappings a lot of animated family films fall into but it is another solid Blue Sky effort that I enjoyed a fair bit.”
  2. BingeTheFlix: “Keeping in mind the kind of animated movies we got this year it’s more tolerable and enjoyable, maybe you can feel it as a lost opportunity as the movie never tries to stand out from it’s comfort zone.”
  3. Cinema Spotlight (4/5): “…is a pretty simple movie to sum up. It really isn’t terrible, it’s just predictable. In fact, it’s actually much better than many of this year’s animated films even in spite of it’s predictability and cliches because of its relatively original story, a kinetic energy and how it uses its clichés properly while still succeeding in establishing its own identity.”
  4. Crypto Hippo (7/10): “Looked pretty generic based on the trailer, but was actually pretty funny.” (ed. also ranks all 192 movies seen in theaters 2019)
  5. Dan Gardner / Runpee (Grade: B+): “…doesn’t have the broad ranging entertainment as most Pixar movies, it isn’t one of those movies mom and dad have to flip a coin over who has to take the kids. There’s enough here for everyone to enjoy.”
  6. Geeks of Color: “While the film isn’t all bad, it certainly could have been better. For example, it would have been nice to see Lance in his human form for a bit longer before we had to deal with his pigeon form. However, I do think that kids will enjoy it for the amount of craziness and funny moments that ensue for Lance and Walter. It’s likely to bring your kids a little more joy during the holiday season and would make for a great family outing during the winter break.”
  7. Jedd The Jedi (3.5/5): “…doesn’t deliver anything cutting-edge, but adequately balances spy action with pure cartoon silliness. It plays to the strengths of stars Will Smith and Tom Holland, who complement each other well. It does often feel like a commercial product and the story and characters are feather-light, but it’s fun where it counts.”
  8. LoganColeman Film Reviews (9.75/10): “This my favorite Will Smith performance in the past five years. I am hopeful this film will be nominated and potentially win the Oscar for Best Animated Feature depending on which year it considered for. I am going against most other film critics”
  9. Mirza Baig (3.5/4): ” a fun-filled comedic spy adventure which deserves a watch for Will Smith and Tom Holland‘s undeniable chemistry.”
  10. Movie Nation / rogerinorlando (2.5/4): “Smith’s easy way with a joke keeps the tone light, and for all the mayhem, this is still pretty fluffy and cute. It’s not “The Incredibles,” but it’s a reasonable and quite amusing facsimile.”
  11. MV: “This movie offers a role model for kids in Walter, decent animation, a wholesome message about non-violence, and plenty of humor, which may or may not make you laugh, but will certainly try.”
  12. One Movie, Our Views (2.5/4): “…It’s far from the best animated movie of the year, and isn’t even in the upper tier of Blue Sky’s own output, but Spies in Disguise is still mildly entertaining, and if all you’re looking for is something fast-paced and action packed to watch with the family, it does the job.”
  13. Robbie’s Movie Reviews (7/10): “… had a lot of delays and to be honest, the movie does not shatter too many things when it comes to originality or that unique energy Disney does.  This does not mean the film is bad though, and in fact it’s quite enjoyable.”
  14. The Film Authority / Ten Seconds From Now: “…with a notably slick car chase that gets off to a slow start when Sterling can’t get into his own car, plus some cool character designs, it’s a satisfying cinema outing for families who just want a quick sugar-rush and a few laughs.”
  15. The Legionnaire: “…the film had a sense of charm and complexity to the main characters that were something I didn’t expect, and I always love coming to films of not being able to have that predictability. I just hope if they make a sequel it’s not as bad as I thought this movie was going to be.”
  16. The Movie Guy and Friends: “…it is a fine family comedy that I would recommend to anyone who appreciates above-average animation and knows how to spot it.”
  17. Timothy Hall (Grade: B+): “…the perfect family movie for the holidays. It has intrigue, suspense, and action all bottled up in a PG animated film. If you like James Bond and silly animated films, you can’t go wrong with Spies.”
  18. zynchmedia (Grade: B): “…it’s a proud piece of family entertainment with a good heart, an eye for inventive action, and a delightfully wacky sense of humor.”

Not Recommended (or on the fence)

  1. AIPT / Davis Pittman: “…it’s boring and poorly constructed. The characters are either extremely stereotypical or just irritating, the comedy is all really grating and low bar, and the story isn’t interesting at all. Skip this one, so many better animated films out there.”
  2. Gaiash Web Channel: “If you don’t have a cinema membership like Limitless there’s not much point in seeing this on the big screen. As for Blue Sky itself I think they’re probably at their best when adapting something else.”
  3. Rachel’s Reviews (6/10): “It’s ok. Kid’s will like it but it lacks that boldness I so admire in Blue Sky and I still worry it is going to be a big flop.”
  4. The Jam Report (2.5/5): ” And kids who love science will certainly walk away from Spies in Disguise feeling entirely validated of their passion for gadgets and gizmos. There’s nothing particularly fresh about this rather cumbersome tale, but there are certainly worse ways your kids could be spending their time this holiday season than watching the Will Smith animated pigeon movie.”

Did I miss your review? Use the comments to tell me about your movie-related/review blog and I’ll follow. I like following movie-related blogs and pull quote from my reading list as well as other new blogs shared, liked and discovered.

NOW PLAYING REVIEWS: Little Women, Uncut Gems, Spies In Disguise

Week #52 at the box office 12/25/2019 and we’re treated to sisters growing up, a frantic sports gambling addict and an animated spy accidentally disguised as a penguin, so which one is best?

This is not how I expected this to turn out, but #1 is …

Little Women ⭐️⭐️⭐️⭐️

What made this movie so special for me is how the story unfolds and is told. The narrative structure at first is disorienting, it bounces back and forth from present to flashback and moves between four sisters differing storylines. It should confuse, but by the ending of the movie it all seems the perfect way to tell this story.

On the way to the theater I recorded a video about my apprehension about the film based on the trailer.

My anticipation for this film was 2/10 … and then I actually saw the film and everything changed

After watching the film, see how I feel about it:

Go see Little Women. As I said in the video, it makes my top 10 list for 2019. A total surprise to me.

Next up is the movie I thought would be #1 for me this week. It was a film I looked most forward to seeing this week with Adam Sandler in a non-comedy, thriller role.

Uncut Gems ⭐️⭐️⭐️½ 

And, finally, the least entertaining film of the three wide releases this weekend

Spies In Disguise ⭐️⭐️

Want to see what else we recommend NOW PLAYING at the theater?

Here are other movies we’ve seen at the theater recently (maybe they are available in your area still) that are recommended. Any movie rated at least 3-stars is recommended. You should read any 3-star review (click the title), because sometimes we do qualify those recommendations, meaning we were entertained, but it doesn’t mean that it was necessarily that good.

4-star movies are highly recommended and films we rate as 4 1/2 or 5 stars are must see.

  1. Ford v Ferrari ⭐️⭐️⭐️⭐️ ScreenX
  2. Little Women ⭐️⭐️⭐️⭐️
  3. Knives Out ⭐️⭐️⭐️⭐️
  4. Joker ⭐️⭐️⭐️½
  5. Richard Jewell ⭐️⭐️⭐️½
  6. Uncut Gems ⭐️⭐️⭐️½
  7. Dark Waters ⭐️⭐️⭐️½
  8. Last Christmas ⭐️⭐️⭐️½
  9. Frozen II ⭐️⭐️⭐️
  10. Hold On ⭐️⭐️⭐️
  11. Bombshell ⭐️⭐️⭐️
  12. Black Christmas (2019) ⭐️⭐️⭐️

Happy holidays and movie watching to you all!

Opening 12-25-2019 in Theaters: Spies in Disguise, Little Women, 1917

Getting this out a little earlier than Wednesday as normal being that tomorrow is Christmas day and movies will be opening tomorrow instead of Thursday and Friday like it works most every week.

Seems like screenings have changed and 1917 is only in limited screenings and opening wide on January 10, 2020. Just Mercy was bumped to January 10, 2020 as well.

The other two movies are opening wide this week. Bummer, I was most looking forward to seeing 1917. We’ll take the grandchildren to Spies in Disguise and finally (!) be able to catch up with Adam Sandler’s dramatic thriller role in Uncut Gems which is opening wide this week. Yay!

Spies in Disguise

Opening wide in theaters Christmas Day 12/25/2019

Still have mixed feelings on this one. Will Smith as a voice actor appeals to me more than as a live actor, although I still have his voice imprinting on Gemini Man⭐️⭐️ and that’s not a good thing. This movie needs to wipe that stain away.

Hopefully our grandchildren will enjoy this. It looks young children friendly, even though it’s not rated G. They like some animated films. On Disney+ they are watching Frozen ⭐️⭐️⭐️⭐️ all the time.

Anticipation: 5/10

Little Women

Opening wide in theaters Christmas day 12/25/2019

Normally the top image in this weekly post is the film I’m most looking forward to, but this week I switched it up and made it the film I’m least anticipating.

Reason? The FIRST LOOK for this one here on this blog has had a decent amount of views. Seems at least readers are interested in this one more than Spies in Disguise by this very unscientific metric. Maybe this movie will be great, I don’t know, I’m trying to have an open mind.

Anticipation: 2/10


Limited opening 12/25, wide opening in theaters January 10, 2020

I guess the limited release for this one is so that it can be included in the awards for 2019 and the delay is so it isn’t running up against the newest Star Wars movie? Guess I kind of get it, but still it’s lame.

If you can see it before it opens wide January 10, 2020, I’m envious!

Anticipation: 7/10

ANTICIPATION for Week of 12/25/19 MOVIES

How much on scale of 1-10 anticipating the 12-25-2019 movies? Those marked with asterisk are not available in our area this week, so will carryover in future weeks until available to watch in our area.

  1. *Uncut Gems – 9/10
  2. *1917 – 7/10
  3. Spies In Disguise – 5/10
  4. Little Women – 2/10

Are there screenings in our area to see these movies?

Uncut Gems is available today, Tuesday 12/24 in our area, so we’re planning to see that. 1917 as mentioned above, isn’t available near us, maybe it is near you. I’ve been trying to avoid reading any reviews for that until after seeing because I don’t want that spoiled. Spies In Disguise and Little Women are both widely available and we’re planning to see at least one of these on Christmas day, then spend times with the grandchildren opening presents.

Which of these movies, if any, are you looking to see?

Happy holidays to all who celebrate!

FIRST LOOK: Spies In Disguise

Christmas time is Smithmas time. We’re going to be treated to two more Will Smith movies within the next 30 days. Bad Boys For Life, the latter of the two movies features Smith alongside funny man Martin Lawrence and opens wide on January 10, 2020.

Next up within the next week or so is Spies In Disguise.

Am looking forward to a break out animated movie in 2019. I realize others will cite Frozen II ⭐️⭐️⭐️

…. but my personal favorite animated film so far this year has been by Netflix: Klaus ⭐️⭐️⭐️⭐️

Will Smith is voicing Agent Lance Sterling in this spy animated film. The trailers already makes this look more interesting than Gemini Man ⭐️⭐️? (that’s a joke)

Doesn’t generate as much excitement and interest (based on trailer and advance promotion) as Bad Boys For Life, but it could easily win me over if it’s really good. We enjoy taking our grandchildren to fun animated films.

Spies in Disguise official trailer #1
Spies In Disguise official trailer #2

Lance even looks a bit like Will Smith. Not sure what the deal is with “drinking the tech” and turning into a pigeon, but that is sure some disguise! lol. Reba McEntire is the voice of Lance Sterling’s superior. Tom Holland uses an American accent (Spider-man?!) for his scientist character.

From the trailers I’m not getting a good idea what the story is about other than Lance Sterling going undercover (accidentally?).

Rotten Tomatoes movie info answered my questions, without spoiling (thank you!):

Super spy Lance Sterling (Will Smith) and scientist Walter Beckett (Tom Holland) are almost exact opposites. Lance is smooth, suave and debonair. Walter is…not. But when events take an unexpected turn, this unlikely duo is forced to team up for the ultimate mission that will require an almost impossible disguise – transforming Lance into the brave, fierce, majestic…pigeon. Walter and Lance suddenly have to work as a team, or the whole world is in peril.

Curious. So the pigeon is the “disguise” in the title and it’s Lance and Walter teaming up for “the ultimate mission.” I think our grandchildren might enjoy the pigeon more than playing the character as Lance. Will show the trailers to them and see what they think.

What about you? Are you interested in seeing this film?

Spies In Disguise opens wide in theaters on December 25, 2019.