Streamers and Theaters in 2021 – Netflix The First To Pass 200 million subscribers, Talks About Disney+ To Analysts

Netflix will continue to buy new movies for exclusive streaming release, a good strategy?

Unsurprisingly, Netflix continues to do well amidst the pandemic. They were the first streamer to start spending en masse on original content and that foresight is paying back huge dividends.

Stay with this longer post. A lot to digest and think about in 2021 and am very curious what you think might happen.

Most of us are cocooned, waiting for the virus to subside. Some, hopefully continuing to increase, are working, but there isn’t much else to do outsides in the movie sector anyway. Plenty to do for those who unplug and use nature for solace.

I read one article that predicted rather stupidly 6-7 years for the bulk of the population to be vaccinated. Years? No. I don’t think it will be 6-7 months either, so the smart money is that 2021 is largely going to replay 2020. Theaters aren’t doomed, so don’t drink from that fountain of despair, but they aren’t going to be anything close to 2019 numbers. Probably a small to medium improvement over 2020 is about the best they can hope for.

We just want to be able to see more than the 44+ new movies in theaters we watched in 2020. So far, with January almost gone, we’ve watched a goose egg in theaters. That’s not a promising start. No idea when theaters in our area will be reopened again and the closest theater remains almost 250 miles away. We’re not driving that far — at least regularly — to watch new movies in theaters. When the weather improves in spring and summer, maybe we’ll do that a few times. Again, it all depends on what’s going on with the virus. Our regular movie theater coverage will continue as soon as theaters reopen — whenever that will be …

Next month we’re going to Vegas again. We’d like to do that once or twice a year, and there are movies open there, so we will be sure to catch at least one movie in our short sojourn there. We were last there in March 2020, when the pandemic seemed to hit its stride.

Enough of theaters, as there isn’t much positive to discuss there. Let’s get back to Netflix and what’s happening across streaming in 2021.

They are promising investors that they will be cash positive going forward, which for any business is sound. Assuming that’s true, we’re going to have to drop the narrative that they are a business running in the red. If you hold onto the lead in eyeballs and interest long enough, like they have — and congrats to them, because they are doing it — you will make money.

In 2020, we watched more Netflix than any other streamer, but close behind was Amazon Prime Video, which oddly isn’t mentioned. Netflix is clearly more worried about Disney+.

Despite mounting competition, Netflix added 8.5 million subscribers in the period and 37 million in 2020, well ahead of forecasts. That brings it to 203.7 million, well ahead of the 86.8 million for Disney+, but nevertheless executives were a bit more forthcoming than usual about seeing mouse ears in the rear-view mirror.

Netflix Brass Reacts To Disney’s Streaming Strides: “Super-Impressive” But Not Quite ‘Bridgerton’ Buzz – Deadline

Is Disney a sleeping giant with all that juicy IP? Most of their IP is still in the underutilized phase. Subscribers aren’t getting any new Mandalorian in 2021. We are getting that Boba Fett series at the end of 2021. December isn’t exactly soon.

On the Marvel front, there’s the Wandvision series that just kicked off. Movies? There should be a few of the MCU movies that make it to the service in 2021, maybe. Black Widow is probably the most notable, but there’s a few more.

So, with Star Wars and Marvel not exactly killing it with content on Disney+, what’s the play? They can only hang around on legacy content so long. With parents and grandparents like us with little ones to show animated movies, Disney remains king, but Netflix is surely trying to nibble on this bucket full of apples.

The area Disney could make some moves with is better integration with Hulu, which seems more like an overall competitor from a content perspective. Instead, Hulu is remaining a largely domestic offering, instead focusing on Star for international streaming of more adult-focused content (see: Disney Putting International Muscle Behind Star India instead of Hulu Global Launch?)

But what about Amazon? Why aren’t Netflix saying anything about Amazon? Maybe, the silence is more telling. Amazon at any time seems poised to flex its financial muscle and go full on production studio mode. There’s the whole Lord of the Rings prequel series and a string of originals under development. Will their LOTRO have Game of Thrones juice? Jeff Bezos sure hopes so. Never count out the richest person in the world.

Let’s not forget just how much book content Amazon has at its disposal. Something like 90% of book publishing goes through Amazon’s sales turnstiles. Ready Player Two is in talks for a sequel, will that be another theatrical release or something Amazon or another streamer scoops up in a bidding war for straight to streaming release? With Steven Spielberg behind the first film, it stands to reason the sequel will garner significant interest, especially if he decides to be part of it again (yeah, even if it’s only and probably likely just producing on the project).

Non-concerns seem to be HBO Max, Paramount+, Peacock and Apple TV. I think WarnerMedia’s 17 movies released simultaneously in whatever theaters are open and on HBO Max is by far the best promotion for streaming in 2021 — and that includes Netflix. Will it result in a ton of new subscribers? Maybe. HBO Max is going to need some killer TV series to keep subscribers around, not just movies and whomever is going to rise up to a formidable alternative to Netflix is going to need to understand and embrace retention. That’s an area that Netflix does better at than anybody else in the field, perhaps save Amazon, which keeps people subscribed because it’s included with Amazon Prime.

Walmart has been trying to nip on those heels, so that battle might heat up in 2021. Hard to get too much behind Walmart though, because they tend to dip in and out of stuff historically (ahem, Vudu, see: Walmart Plus launches September 15, maybe they should have kept Vudu). Still, they have a significant retail sector. If you go out shopping somewhere — you know, the real world, offline — for something, there’s most likely a Walmart nearby.

The also rans include CBS All Access, soon to become Paramount+ on March 4, 2021. They’ve officially announced that launch date and we continue to be puzzled why they don’t do more with their legacy content. They still have a paltry amount of movies considering how many they could have. Come on, release the Kraken movie content! They have some great TV shows, but they could do much more. Am curious to see how much they launch with and if it will look more like HBO Max — like it should.

Peacock should probably be last because they seem to have the fewest amount of original content under production. Saved By The Bell, the reboot, is watched first on that service by 3 out of 10 new subscribers. They greenlit that for a season 2. They need much, much more than that reboot to be considered serious competition for the other streamers.

Apple TV+ – It feels like every time we write about them it’s hey, they did this cool and then this long silence waiting for something else to splash. They need to be like a meteor storm in the ocean of streaming content, pelting it all over the place with fresh, original content. I really thought it would be them gobbling up Quibi’s library of content instead of our next and final mainstream streaming player ….

Roku. We need to mention them since they seem to be trying to be more than just a streaming aggregator. A smart move considering Chromecast with Google TV and Amazon Fire are hot competitors in that space. Personally, I just can’t get all that excited about watching movie or TV shows with ads. I know, I know, classic TV had commercials and it’s a space of interest to many people, we aren’t among them. We spend very little of our streaming time watching free, ad-supported channels. What about you?

I mean, if you’re spending on paid streaming channels, why wouldn’t you watch most/all of what you can on those first? It seems like these FREE channels are more for those who are spending very little on streaming channels, maybe only subscribing to Netflix and just using the free channels for everything else? There’s nothing wrong with that strategy and it’s probably a lot more budget conscious.

We don’t spend much on entertainment, especially with theaters currently closed, so a small portion of money we would have spent in theaters is being spent on streaming subscriptions. I don’t think this is going to change that much in 2021.

Where are your movie and TV watching dollars going to go in 2021? Tell us about it in the comments.

Dune postponed to 2021, The Batman to 2022, AMC doubles down on their theaters staying open

Regal closes all US theaters Thursday 10/8, AMC trying to stay open with few new movies

W.A.S.P has this song on their debut album called “The Torture Never Stops” – a fitting ballad for the movie business in 2020.

Those looking forward to seeing Dune (me!) around Christmas in 2020 will now need to wait until Oct 1, 2021 and Warner Bros. has pushed The Batman back to 2022. Several other titles have been moved around.

Warner Bros. is delaying a slew of its upcoming films, including The Batman, which EW has confirmed is now set for a March 4, 2022 premiere. Its previous Oct. 1, 2021 date is being taken over by Denis Villeneuve’s Dune, confirming reports from earlier today.

The Batman moves to 2022 after Dune takes its premiere date |

Curiously, AMC is not closing their theaters in the United States in reaction to Regal closing all their locations as of end of business Thursday 10/8/2020. As we learned previously, the Regal Cinema closings will likely run through Christmas (see: “Facing situation where it is better to be closed than to be open,” says Cineworld/Regal CEO – Could be 1-2+ months before they reopen)

Since there are no AMC theaters open in any reasonable distance from us (Washington State near Seattle), we’re now effectively unable to see any new movies released in theaters. That includes The War With Grandpa that opens wide (eyeroll) this weekend and Honest Thief next week. Bummer, as we want to see both those movies.

No idea if those two movies will be delayed or made available on streaming or simply roll out where theaters are open. Seems like at least War With Grandpa is going as planned. We will be unable to review that here, unfortunately, unless a theater opens nearby.

Normally on Wednesdays we spotlight movies opening wide in theaters, but didn’t today and will resume that feature once theaters are open again in our area. It can be AMC, Regal, Cinemark or even independent theaters, we just want any movie theater that shows new movies open — and that’s not a reality locally at the moment. We’ll continue to wait, hopeful they will open and have new movies to show again soon.

Is watching a movie in a theater a “luxury”?

While reading news, articles and blog posts, a daily activity, I came across a thought-provoking comment on a Yahoo piece, which is pictured above as the the third comment by Arrownoir.

The first comment pictured above is also interesting. The fourth comment by Michelle sort of echoes some polling that some (many?) will be afraid of movie theaters when they reopen. This is another reason I’m less concerned about getting sick at the movie theater. The fewer the people who go, the safer they will be. We tried to stay away from crowds at the theater even before there was a pandemic. It’s like eating at a restaurant that just had a food outbreak, trust me that after they reopen they are way safer than they probably ever had been. When movie theaters first reopen, assuming there aren’t a rush of moviegoers going, they will be about as safe as they ever can and will be in the current environment.

But back to the comment in question.

The commenter considers movies to be a “luxury.” While considering that question for a moment, let’s look at the article itself which deals with the almost Russian Roulette nature of movies moving around on the calendar and what will lead to the best box office performance.

Yet even with the understanding that the calendar could be as tentative as plans for leading film festivals and awards shows, there are still a number of oddities that otherwise would make studio CEOs question the sanity of their distribution and marketing teams.

Studios May Try but Certain Release Schedule Rules Can’t Be Broken

All statistics and data need to be thrown out in these current times. There are just too many unknowns to predict what moviegoers will or won’t do when theaters finally do reopen. Even though they are set to open at the end of July, I’d say it’s at best a coin flip if they won’t push back opening even further.

I don’t want them to do that (unless it is unsafe, of course), but the reality is the virus numbers are returning en masse, people are fighting against wearing masks and other social distancing policies and, no surprise, more people are getting sick. This is leading to some local and state governments rolling back their phased reopening plans to March and April rules.

This directly impacts the likelihood of movie theaters reopening. We’re only 19 days away as of this writing, but again, I’m not sure the big three chains will open as planned at the end of the July.

Not even sure if they should.

The National Theater Association (NATO is their acronym) is taking their complaint to court in New Jersey that if churches can open movie theaters — presumably the House of Cinematic Holy — should be able to do so as well.

“By this Complaint, Plaintiffs challenge Defendants’ unconstitutional and unlawful distinctions in allowing certain places of public assembly to reopen, while requiring movie theatres to remain closed,” states a complaint being led by the National Association of Theatre Owners of New Jersey. “COVID-19 represents a serious public health risk, and Plaintiffs support fair and reasonable actions by the government to address that risk. However, the government-mandated total closure of movie theatres is neither fair nor reasonable, and is instead a violation of Plaintiffs’ First Amendment rights of freedom of speech and freedom of expression, Equal Protection of the laws, Due Process under the law, and is a Taking of property without just compensation.”

Movie Theater Giants Sue New Jersey Over “Unconstitutional” COVID-19 Closures

Not going to touch comparing assembling for religious purposes vs. attending a movie in a theater for entertainment purposes, lest lightning strikes me during the next thunderstorm.

If the theaters can’t reopen in some areas, or perhaps most areas, it would mean that the big three theater chains would push back reopening yet again. This would follow another round of movie date delays with the two leading titles, Tenet and Mulan being delayed again to, who knows when next. The domino effect.

So, when we consider this with the comment mentioned at the start of this post, watching movies in theaters does appear to be a luxury. The commenter did qualify with “people are preoccupied with important stuff right now.”

That “important stuff” could be working in these trying times, or trying to get back to work, or being sick and/or otherwise unable to work. The unemployment rate a year ago was around 3.5%, the last month’s numbers were at 11%+. Down from a high of almost 14% but still, not good. Not good at all.

Yes, watching movies in theaters is a luxury under these conditions. If we didn’t have these times and people weren’t still getting sick in record numbers, I’d push back against this comment. Now, I’m just wanting to see these numbers go back down again. If opening theaters makes this any worse, then they should remain closed. I’ve been in favor of theaters opening when it is safe to do so since the beginning. It just doesn’t seem “safe” right now.

Will it be any different in 19 days? I don’t know.

Last thought. Readers might recall me saying I’ve been torn on how casinos can be any safer than movie theaters. They can’t and aren’t. If one is open should the other be? No. Nevada just closed bars in casinos, because that will improve the social distancing, but I wouldn’t be surprised if the number of cases increase that they don’t shut that down too.

We might be looking at Fall or Winter 2020 before movie theaters get reopened and back to any sort of sense of normalcy. Maybe even it won’t be until 2021 and beyond. Nevermind movies in theater, life being normal as it was before the pandemic seems like a luxury right now.

Regal Owner Cineworld wrongly believes, “There is no argument that the big screen is the best way to watch a movie”

Bloodshot is showing as part of the “Theater At Home” VOD (or PVOD, if you want to call it that)

Ah, but there is.

Confidence in business is good. However, speaking in absolutes in a world of people can be fraught with perils.

I’m still siding with Universal on the ongoing brouhaha over Trolls World Tour not showing in theaters. The truth of the matter is if the theaters had been open, Universal would have screened Trolls in theaters as expected. It’s not Universal’s fault that the theaters had to close.

Instead, the pandemic hit and Universal had existing advertising and promotion $$$ spent and chose to go the VOD route, They keep calling it PVOD which I guess stands for Premium Video On Demand. Whatever, it’s still a movie being streamed at home for paid rental. Let’s just keep it simple. VOD/PVOD = the same thing.

Cineworld/Regal, there is an argument to your statement.

The theatrical window does not make sense for every movie. Why is it so difficult for movie theaters to understand this?

In fairness, Cineworld is responding to the whole Trolls World Tour dustup a little more carefully, but I emphatically disagree with the bolded sentence at the end (emphasis is mine)

Cineworld’s policy with respect to the window is clear, well known in the industry and is part of our commercial deal with our movie suppliers. We invest heavily in our cinemas across the globe and this allows the movie studios to provide customers all around the world to watch the movies in the best experience. There is no argument that the big screen is the best way to watch a movie.

Regal Owner Cineworld Chimes In On ‘Trolls World Tour’ Controversy – Deadline

Sorry, Cineworld/Regal, but you’re bolded statement above is wrong.

There are several very logical, reasonable, practical arguments that the big screen is not the best way to watch a movie. There are some movies that people would rather watch at home and that is the “best” way for them.

The most successful businesses change with the times. This is 2020. A lot more people have very high end 4K UHD or better big TVs at home. Some have full on Dolby Cinema surround sound theaters in their dens, living rooms, man/woman caves and the like. Some have super luxurious recliners setup. Tell any of these people that their experience is inferior to watching a movie on “the big screen” and they’ll laugh in your face.

But I’ll agree not everybody has this kind of technology setup at home. I’ll also admit that I prefer to watch new movies in the theater over watching them at home. So, for me personally, I agree that the movie theater experience is superior. Just because I think it’s better for me, doesn’t mean it’s better for everybody reading this.

Still, the theaters should not continue to perpetuate the myth that it is undeniably a better experience. I cringe whenever I see theater chains and NATO perpetuating this myth. It’s not a fact that watching movies in a theater is the “best” way to watch movies in 2020. It is the best for a percentage of the population, but not everybody (see: Where Do You MOST Watch Movies? (Theater, TV, Computer, Tablet, Phone))

Is this statement false? Yes, I can prove it with just one situation for us.

Example. Taking our grandchildren to the movie theater is a hassle. They aren’t old enough — nor patient enough — to appreciate the movie theater experience. We also have to worry about them being kids, which means they are loud and can be disruptive to others trying to enjoy the film. We would like them to enjoy the wonder and splendor of watching the movie on the “big screen” but the truth is they don’t care that much about it. They get just as much, if not more, enjoyment watching this type of movie at home on their big screen TV.

Not good times arguing with 3-5 year olds.

A movie like Trolls World Tour is better seen at home for some young children. Just saying that’s a fact.

Do we as grandparents want to encourage them to explore the movie theater experience? Absolutely, we do, but Universal made the right decision to release the movie the way they did. All this BS talk about underhanded tactics is just garbage drama talk. They didn’t do anything underhanded getting a movie released to an audience that wanted to see it.

NATO and these movie theater chains fiercely holding onto their stranglehold on new movie distribution via the 90 day theatrical window (see: Collapsing Theatrical Windows Are Not The End Of Cinema Life As We Know It) need to remember this is 2020 and it’s us — the moviegoers — that ultimately get to decide what is “best.” A little more humility would be the best medicine right now.

Hunker down, reopen your movie theaters when it is safe to do so.

(seems like they might be targeting July 2020)

We’ll let you know what’s best by when and where we spend our hard-earned money. A lot of moviegoers really like watching movies at home. It makes more sense trying to find out how to entice them to come to your theaters over staying at home. Just saying there is no argument when there is, doesn’t work.

Delayed Screenings – Only 9 of 39 (23%) Wide Release Movies Coming to Movie Theaters (if they reopen) Through August 1, 2020

April 2020 movie releases … only Trolls World Tour on VOD and at scattered drive-in theaters

We all know the vast majority of movie theaters are currently closed. I took some time this morning to research and update the COMING SOON TO THEATERS in 2020 post and, yes, it’s a bummer reviewing the delayed screenings list.

Not trying to bum anyone out by sharing this, but it does show just how few theater movie wide releases remain over roughly the next 120 days. You can count them on your fingers.

If you look at the screenshots above and below by month all movie titles with a strikethru have been delayed and moved by the studios. There are notes afterwards if a new date is known.

If theaters open in May, there will only be *2* new wide movies as of this writing (4/11/2020) that open: The High Note (May 8) and Irresistible (May 29).

If theaters open in June, there will also be only *2* new wide release movies both scheduled to open on June 19: Soul the animated movie (moved to Nov 20, 2020) Fatale and King of Staten Island

But if somehow theaters don’t open until July 2020, then there will be *4* movies opening: The Forever Purge Movie (July 10), Tenet (July 17), Mulan (July 24, that was moved from March) and The Spongebob Movie: Sponge on the Run (July 31 that was also moved from a previous date).

Here are the detailed screenshots by month, starting with May 2020:

June 2020 movie theater releases getting any better? No.

July is the heart of summer, surely that will be better, yes? No.

I stopped at August 1st, wanting to wait to let more time pass (and see if the theaters start opening in May), but rescheduled from July is Wonder Woman 1984 (August 24, 2020), so maybe there will be more titles dropping back in if theaters are open and re-established by then. If not, we can expect to see WW1984 pushed back again, as well as most if not everything mentioned above.

Some titles mentioned from April until the end of July 2020 might get picked up for streaming services over the next few months assuming the theaters remain closed.

Not sure what to do about the coming soon lists by month (May would already have been posted if theaters were open and June would be posted around this time) here until the theaters reopen. Doesn’t seem like a whole lot of value in posting a list of movies NOT coming soon to theaters when the theaters remain closed.

Bottom line: it’s Easter tomorrow and movie theaters will not be reopening the rest of this month, at least in Washington State where we’re at. We have a stay at home order in effect until May 4, 2020.

Thank goodness we have plenty of movie and TV watching options on streaming. And next month HBO Max will launch providing even more movies and TV shows.

If you’re a Comcast/Xfinity broadband subscriber (we are!), Peacock will be soft launching on April 15 (just around the corner from this post!). July 15 everybody else can subscribe to Peacock.

20+ Joker Movie Reviews + Joker Delivers Record Opening Weekend

the largest October domestic opening weekend of all-time and the fourth largest opening ever for an R-rated feature. The film was the #1 movie domestically and overseas, kicking things off with a $234 million global launch.

‘Joker’ Delivers Largest October Opening Ever with $93.5 Million – Box Office Mojo

Congratulations go out to Joker ⭐️⭐️⭐️½ for setting an October record, seizing #1 R-Rated Venom from 2018.

Here are 20+ recent Joker Reviews from around the Blogosphere. Did my best to separate into recommended and not recommended based on the review rating. If there wasn’t a rating of any kind or it was unclear whether the reviewer recommended or not, then put under “unrated.”

WARNING: some of these reviews contain spoilers, just in case you haven’t seen the movie yet, you may want to wait until after seeing to click through and read the details of what/how/why others thought (as we normally do ourselves).


  • Knapp on the Go: “…. a character study on an interesting man that just needed help from society. ” 9/10
  • Keith At The Movies: “…. an audacious film that isn’t cavalier towards its violence nor numb to its effects. I saw it as a terrifying warning and an indictment of a society that not only creates monsters but lifts them up” 4.5/5
  • Long Time Geek: “… Joker is the most important movie of the fall, if not of the year.”
  • Mark Gorman: “… you don’t get a 9.1 rating on IMDB without reason.”
  • Think Outside The Box Office: “This is my new favorite movie of the year.”
  • LittleMovieReviews: “…a brilliant and fresh take on the villain, and is definitely the darkest film that we’ve seen related to the DC Universe ” B+
  • MovieBuffStuffSite: “… will not be for everybody, and that’s OK – while not perfect, it still offers a compelling portrait of a monster created by the society he lives in,” 8/10
  • At The Foothills of Madness: “A mesmerizing performance from Joaqin Phoenix charts the rise of a villain, not an anti-hero” 4/5
  • Inside Out – ” It’s also a narrative to the economic divide, extremist nationalism and uprising we see in so many societies today ” 4/5
  • “…provides a wretched, revolting, and terrifying villain at its core…” 3.5/5
  • cultfaction: “… Phillip and Phoenix have combined to produce a stark portrait of what society can do to someone who is stuck on its wrong side ” 7.5/10
  • “… It can hold a person’s attention with its thrills and because the character study lends enough interest, plus Phoenix is great.” 3/5


  • TheLostHighwayHotel: “… There’s nothing to get worked up about here. Despite the best efforts of everyone, Joker is thoroughly – perhaps even fatally – so-so.” 2.5/5
  • Bib’s Corner: “…if you are interested in the Joker’s origins, if you don’t mind some graphic violence, and you don’t care about the larger extended DC Universe it’s a great movie. I am the opposite of all three and that is why Joker didn’t do anything for me. “
  • “…what makes a good movie for me is one that attempts to elevate my spirit to a higher plane.  There is none of that here, and thus my recommendation is to steer clear of this one “


  • Kendall Lacey: “…. Great cinematography, perfect performances, this really is special.”
  • hellogines: “… This move was dark. There was no one to root for. It was a clash of fantasy versus reality.”
  • Dr.Alderman: “…this type of renditions happen once in a blue moon, great work, great actor, great aesthetic experience.”
  • localbibliofile: “…a beautifully shot film that gets under your skin, making you shiver with thrills as it exposes and condemns Gotham City and the world we live in “
  • sickflickreviews: “…causing the viewer to ask herself what about the film is really happening and what is merely a delusion.”
  • dsfilmreviews: “…showcases a society that had become too complacent with a harsher way of thinking, and lack of empathy for those sitting on the edges with nowhere else to go. “
  • 9takes: “…follows a fairly known path, but Joaquin makes the journey tolerable in spite of some bumps along the way, “

Will You Use Your Phone To Pay For Movies and Concessions? Amazon GO Votes Yes

Use your cell phone as a payment option, via Google images search

There is an option to reserve movies on the Regal Unlimited app. I haven’t used it yet for any movie. I prefer to go to the box office in person or concessions area and buy the ticket right then and there.

There has also been (several) ways to use my cell phone as a payment option — haven’t used that either. I’m not a luddite, I just don’t like using my phone as a virtual payment option. Swipe the phone and voila! It charges your account … or something like that.

Mind you, I’m a Generation X, a little young for a baby boomer. My children, all grown adults (known as Millennials), don’t use their phones to pay either. They have debit cards from banks. They pay the same ways we do.

But that is just our family. There are many, mostly younger, people (those born after 1996) who do use their phones to pay these days. They probably love the convenience of reserving their tickets for movies before they go to the movies.

Why don’t I? First of all, the time we go to movies — mostly matinees and non-peak times, we don’t see many other people in the theaters. Reserving seating ahead of time just isn’t a concern. There has been one movie in the last two months where we wish we had a terrible seat in the very first row (who can watch movies in those seats anyway?) because the theater was packed.

Amazon has 16 stores where you scan your phone at the register and then pick out what you want in the store, and walk out and a receipt is sent to your phone. You never go through a register. I actually think this is pretty cool. Would I like to check this out? Yes!

According to this CNBC article, Amazon has been talking with Regal Cinema, among others:

The company has been in talks to bring Go equipment into OTG’s CIBO Express stores at airports and Cineworld’s Regal theaters, one of the people said

Would YOU want to use this type of payment in a movie theater? Interesting question. I probably would if it meant I could get my popcorn with butter and soda faster. The problem we usually encounter in the theater is one or two attendants working the concession stand and a line of people waiting. The movie theater should have more people working to fulfill orders in the concession area, especially considering the profits involved.