If you’re looking for positive movie theater news, look no further than China. They are tearing it up over there, setting records that rival or beat those set in the United States.
The Chinese New Year box office achieved yet another milestone Wednesday, with grosses for the holiday period growing to an estimated RMB 7.78 billion ($1.2 billion). This beats the previous all-time high set during the comparable 2019 holiday (RMB 5.9B). China often outdoes itself, but the fact that 2021’s Lunar New Year frame came with Covid capacity restrictions makes the performance even more staggering.China New Year Box Office Hits Record $1.2 Billion Over Holiday Period – Deadline
The pandemic has not had any long lasting effects on moviegoers in this country, at least. This just reinforces what we believe will happen domestically as well: moviegoers will return when they feel it’s safe enough to return and there are movies they want to see.
Add to this the opening weekend record which once belonged to Avengers: Endgame has now been surpassed by Detective Chinatown 3 in China:
Detective Chinatown 3 grossed $398 million in its opening weekend in China, which was timed to coincide with the Chinese New Year. That box office haul puts it ahead of the $357 million domestic opening weekend of Avengers: Endgame. $23.5 million of Detective Chinatown 3’s opening weekend came from IMAX showings, a record for IMAX opening weekend grosses in China. Ticket service Maoyan is projecting an eventual final gross of $750 million.Avengers: Endgame’s Opening Box Office Record Has Been Crushed
Foreign movies this popular should be showing domestically. I’m not seeing this movie at AMC theaters playing anywhere. I realize it’s probably not dubbed, but at least it could be subtitled. A sequel this popular with Chinese moviegoers? I’m very curious. Get on it, AMC!