Just north of us, Seattle is leaving cable TV and satellite in big numbers. In fact, a study quoted by The Seattle Times finds over 1/3rd have cut the cord. My guess is when the Seahawks play is among the only times that people watch live TV.
TV-streaming services have taken a big bite out of network television viewership, and a sizable number of households rely solely on streaming. According to Nielsen, more than one out of three households (37%) in the Seattle market have neither cable nor satellite television.Netflix and other streaming services boomed in Seattle amid COVID-19 lockdowns | The Seattle Times