Here Comes Another Plus-branded Streaming Service: Discovery+

January 4, 2021 Discovery+ is coming. Yes, yes, another plus branded service name (see: ViacomCBS announces new plus-sized name for expanded CBS All Access: Paramount+). Not sure how excited we are about this one, but 55,000 episodes is a good amount to launch with.

While Discovery doesn’t have the name recognition of (say) Disney/Disney+, it’s pitching the service as “the definitive streaming service for the best real life entertainment in the world,” with 55,000 episodes at launch drawn from Discovery networks like HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel and Animal Planet . It’s also struck a deal with A&E Networks to feature content from A&E, The History Channel and Lifetime.

Discovery will launch its own streaming service on January 4 | TechCrunch

The price will be $4.99/month with ads and $6.99 for ad-free. Occasionally, Discovery has some entertaining programming, so maybe this will be of interest to some readers.

When do we start talking about streaming saturation in the marketplace? Or are we already there?

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