No Time To Buy – At $800 Million, Don’t Blame Any Streaming Company for Saying “No!”

We’ve held off on weighing in on the various rumors that MGM has been shopping No Time To Die to various streaming services.

Main reason? It’s ridiculous.

I’d rather write about fiction that we know is fiction vs. fiction that might have a little truth (some say all great fiction has a little truth, so think about that). Perhaps once in a great while it can be fun to poke fun at rumors. Guess I’m getting kind of old for rumors, though, unless it’s the Fleetwood Mac musical kind.

(cue Fleetwood Mac “Dreams” in the background)

And then there are some rumors that gain enough traction that more serious publications pick up the sword and start swinging. Those become almost impossible to avoid.

Enter this rumor. It’s pretty silly and beyond illogical.

Why would MGM want to send their crown jewel to streaming only? Bond is the tentpole of tentpoles for them. Has any other James Bond film skipped the theater? No. Even in the 80s during the more lean Timothy Dalton as Bond (which was an era I still liked, btw), Bond premiers on the big screen.

After all, Bond is part of the billion dollar club (see: How Many of these 44+ Billion Dollar Movies Have You Seen?) with Skyfall. Spectre, a less entertaining movie, still racked up over $500 million worldwide. These are pandemic times, however, and not all theaters are reopened yet and not all moviegoers are going back to the movies domestically. This is not the optimal recipe to bake a billion dollar film cake.

This next film is Bond #25. Why would you break the cycle for your 25th film? The answer might be if the price is high enough, then why not?

The original price we’d read being bandied about was $600 million. But now we’re seeing the price might have been as high as $800 million.


A new report now indicates MGM wanted to go even higher for No Time to Die’s streaming rights. According to THR, Apple in particular evaluated No Time to Die’s potential and was considering an offer within the $350-$400 million range. However, MGM actually wanted a figure closer to $650 or $700 million, with one source even saying $800 million was mentioned.

No Time To Die’s Cancelled Apple Sale Numbers Were Reportedly Bigger

Apple has the kind of loose change laying around (eyeroll) to pay but even they allegedly are balking at the high price tag. I don’t even like their estimated price of $350-400 million. No streaming title is worth even that kind of money. Not Bond, not the next Avengers film, not Avatar, no film, sorry (Ok, maybe another Star Wars film directed by George Lucas). Not unless the streaming channel plans to pull a Mulan and charge a premium for longer than the traditional theatrical window of 90 days.

Assuming any of this is real, these are Fantasy Land prices for streaming channels and I sure hope all streaming channels continue to resist the temptation buying any film for this kind of money. I know, it goes against the grain as a film lover (or maybe it doesn’t). Someday I’ll enjoy seeing Bond 25 on a streaming channel, but only after I’ve seen it at the movie theater. I hope that’s the way it goes down anyway.

These are strange, unusual times though, so who knows? Do you want to see Bond at the movie theater, too? In the words of that famous Van Halen song, “I’ll Wait”

Even if it turns out to be 2022 instead of April 2021, the current projection. Who gets that impatient to see a movie that they are willing to forgo all business logic anyway? What do you think?

5 thoughts on “No Time To Buy – At $800 Million, Don’t Blame Any Streaming Company for Saying “No!”

    1. Yeah, they might have. If someone had paid it then you’d see every studio going to the streamers first and that would be even a bigger death blow to the cinema model. I’m sure theater chains were not happy to hear that MGM asked the question.


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