It’s problematic seeing comparisons with last year box office stats vs. this year. There are so many mitigating factors, the biggest of which is The Thing That Should Not Be Named. We remain believers that moviegoers will return to theaters when the following things happen:
- Theaters nearby are reopened
- They feel it’s safe in their area to do so
- There are new movies they want to see
#1 is out of moviegoer’s control. If your favorite movie theater hasn’t opened yet and doesn’t plan to do so any time soon, then you’re not likely to return. #2 is more challenging to calculate because it involves multiple factors. #3 after #1 is the most important. If new movies are out that people want to see, very little else is going to matter. You know, build it and they will come. Sure, #2 will be a factor, but I think a bigger factor for most moviegoers — I’m talking the people who actually watch at least the average of 3-4 movies in theaters per year — is whether or not there is a movie they want to see.
The biggest movies people want to see, Tenet aside, just keep getting delayed and pushed back. Black Widow has dropped out and it’s up to No Time To Die (Bond #25) coming in November — maybe.
Back to the box office stats today. Why the numbers are wildly skewed?
We look around and see how many theaters, just in our local area, are still closed. Not just a few theaters, we’re talking like 25+ movie theaters dark and doing $0 business.
Factor in all that revenue, whatever it would be, if these theaters were open. None of that money is or can be reflected in the stats this year.
Over the weekend, North American ticket sales were an estimated $13.2 million, according to data from Comscore. For comparison, the U.S. and Canadian box offices hauled in $125.4 million during the same weekend last year thanks to the openings of “Downton Abbey,” “Ad Astra” and “Rambo: Last Blood.”Movie theater stocks tank after another disappointing box office tally
We remember seeing the movies quoted above a year ago. Rambo: Last Blood was our first 4DX movie ever seen at the Red Rock Regal Cinema in Las Vegas. That theater is reopened and running, but we don’t live in Vegas. We haven’t been back to Vegas since March. We’re planning on going there again after the first of the year. Probably January, Feb or March, but it all depends on what’s going on in the world.
In the meantime, we’re adding our revenue to box office stats. We’re seeing all new wide release movies being released, which is a total of 7 movies since the theater opened south of us.
On a more positive note, Regal brought back FREE refills on large popcorn and soda (see: When Regal Cinemas Reopen “Temporarily” No FREE Refills for Large Popcorn and Soda)