When you think about having more stuff plugged into your TV — and you aren’t a hardcore techno nerd (like me!) — vs. buying a smart TV which has the stuff built-in aesthetically it’s a no brainer: buy the smart TV.
And that’s exactly what most people are doing.
Smart TV adoption is up to 54% in the U.S., according to Parks Associates, vs. 47% a year ago. Meanwhile, U.S. adoption of HDMI-connected streaming devices from brands like Roku, Amazon and Apple has only reached around 42%.Smart TVs Move Toward Platform Supremacy – Multichannel
This is the Roku trojan horse: start out as the default. It’s the same strategy for Microsoft Windows on PCs and it’s replaying the narrative in the streaming world. Roku needs to get their UI at the very least as an option in as many TV sets as possible.
And, to date, they have.
Here’s another thing to consider: how often do people buy new television sets? It’s been something like 10 years since we bought ours. It’s getting near time for us to buy a 4K TV. Or maybe we skip 4K and go straight to 8K. We just love our existing 3D TV not to want to trade up.
When did you buy your last TV?
I think buying a TV, unless you want to stay bleeding edge of tech, is about as frequent as buying a new car. In our case, we buy cars only when we have to — when the repair bills don’t make sense or when the car outright craps out. TVs aren’t quite the same, but we remain very loyal to our older 3D HDTV.