Amen on the following article from Techradar.com.
The main problem with Amazon Prime Video is that it was so clearly developed as an offshoot of the main Amazon Prime retail website, rather than a TV platform in its own right.Everything wrong with Amazon Prime Video | TechRadar
We watched more movies on Amazon Prime in 2019 than any other streaming service. In 2020, Netflix is leading. HBO Max could soon roll into the #2 spot in 2021 (maybe not enough time since they didn’t launch until May 2020), as they have a lot of great movies we want to watch/rewatch but we must switch from Roku on the TV to Chromecast input (argh!).
Netflix has one of the best UI (User Interface). It’s not quite as good as Roku, but it’s very close. I love what they’ve done with the “What’s Hot” section making it easy for me to see what is coming soon, what has newly been added and what’s most popular via their daily Top 10 list.
My favorite categories at any streaming service are “currently watching”, “coming soon”, “recently added” and “leaving soon.” These are the primary streaming channel staples. Tell me what’s coming, what’s been added and what I have limited time left to watch before it’s rotated out.
Some of these streaming services are good about highlighting this information and others make you dig for it. To varying degrees.
Perhaps Amazon’s biggest problems is they try and blend way too much information into the interface. We don’t need to see, by default, movies and TV shows on VOD and on premium channels mixed with “included with Prime Video” titles. Yes, there is a way to filter and show only those titles. Also, when you click to view more in a category it looks just like the rest of Amazon … that you’re about to buy a physical product (sometimes you actually are).
That’s what Amazon ultimately wants us to do: buy more stuff. Buy it, so they can ship it.
What are your favorite sections?